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History and Goals

History

The Curaçao Hotel Association was established on April 3, 1967. In 1982 the Constitution was amended to change the name to Curaçao Hotel and Tourism Association (CHATA), to allow the participation of non-hotel tourism partners.
In 1998 the name was changed to Curaçao Hospitality And Tourism Association (CHATA) to illustrate the development of the association towards becoming the representative organization for the entire hospitality and tourism industry in Curaçao.

At present, CHATA's membership includes hotels and apartments, airlines, car rentals, restaurants, touroperators and destination management, attractions, the airport, the ports authority and ports services, industry and trade development, World Trade Center, advertising and publishing, banking, insurance, training and consultancy, resort development, dive operators, shops and other tourism related businesses.

CHATA's Purpose is to:

• Provide a tourism forum for its members
• Promote cooperation among its members
• Assist in promoting business for its members
• Foster goodwill towards the tourism industry
• Encourage fair and harmonious labour relations
• Support human recource development in tourism
• Advocate legislation beneficial to the tourism industry

Goals

CHATA's Long-Range Goals:
CHATA's long-range goals encompass its three to five year direction. These goals are outcome-oriented statements that lead CHATA towards its envisioned future. The goals can be divided in an Internal Goal and an External Goal. These goals will need to be accomplished, if CHATA is to fully achieve its three to five year quest.

Internal Goal:
CHATA will be the unifying force for the hospitality and tourism industry and its members' primary resource for industry education, knowledge exchange, and business services.

External Goal:
CHATA will be the proactive public policy advocate for creating a favorable business environment and the driving force for marketing and source of information for the hospitality and tourism industry.

CHATA Public Policy Agenda 2005

1. Master Plan
CHATA is to help implement the Tourism Master Plan 2004-2008 which identifies scenarios for tourism development and strategies and actions necessary to achieve sustainable tourism growth.

2. Product
CHATA is to promote The Curaçao Experience and help improve the quality of the tourism product in respect of access, cost, safety, security and health, cleanliness and service.

3. Marketing
CHATA is to help implement the Tourism Marketing Plan 2004-2005: “Marketing The Curaçao Experience” which identifies strategies for the “branding” of Curaçao and the successful marketing of the destination and the tourism product.

4. Investment
CHATA is to collaborate with the Government to improve the business environment, to stimulate investment, to lower the cost of doing business and to develop tourism.

5. Education
CHATA is to help introduce training programs in tourism for primary and secondary schools. Programs are to create awareness for tourism and its importance and to encourage students to develop an early interest in tourism.

6. Human Resources
CHATA is to help implement the HR Infrastructure Plan 2004-2008 and develop a feedback system to assess the training needs of the sector, provide requisite levels of training funding and address the alignment of (tourism) education and the labor market.

7. Communication
CHATA is to help communicate the importance of tourism for economic growth, employment, foreign exchange and community development. A Community Tourism Development Plan is to identify community and tourism development values, establish a community-based tourism effort and promote a community tourism industry.

8. Association
CHATA is to increase membership in order to provide a broader base of private sector support and form coalitions and partnerships to promote the tourism agenda.

 

 

 

 

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